In 2020, Ireland’s tourism body Fáilte Ireland tasked us with creating a campaign which would encourage Irish people to vacation at home following Covid-19 related lockdowns.

To achieve this we launched ‘Ireland, Make a Break For It’ – a multi-channel campaign which celebrated the getaways which people had been dreaming of while living within a few miles of home.

The campaign was led by a 30-second TV spot which captured the sheer excitement heading off on holidays, following various families as they pack their bags, count down the days on a calendar, lock up their houses, start their engines and embark.

ECD: Jen Spiers
Creative Director: Shay Madden
Copywriter: Kieran O’Driscoll
Art Director: Eric Gasparro
Campaign Concept: Shay Madden, Kieran O’Driscoll, Eric Gasparro, Hazel Tracey and James Pash

Production: Antidote
Director: Brendan Canty
Post-Production: Raygun