Birra Moretti is one of Heineken Ireland’s biggest brands. They asked us to create a piece of social content which would raise awareness of their alcohol-free beer, Birra Moretti Zero.

We decided to bring a little taste of Italy to Ireland in the form of the famous three-wheeled vehicle - the Piaggio Ape. We then invited two Irish celebrities to take part in a test of skill at the home of motor racing in Ireland – Mondello Park. The resulting piece lives up to the fun and playful aspects of the brand, and is the perfect reminder that you don’t need alcohol to enjoy life’s simple pleasures.

Creative Director: Gary Boylan
Senior Copywriter: Kieran O’Driscoll
Concept: Kieran O’Driscoll and Stephen Kelly

Production: Vibrant