Tesco Mobile asked us to create a new campaign which would let people in on one of Ireland’s best kept secrets – Tesco Mobile.

As a challenger brand we knew we had to stand out, so we created a campaign which was weird but inherently Irish, and which we knew would  bring a smile to people’s faces.

ECD: Jen Spiers
Creative Director:: Rob Maguire
Copywriter: Kieran O’Driscoll
Art Director: Eric Gasparro

Production: Motherland
Directors: Sam McGrath & Kevin Smith
Photography: Liam Murphy