ESB is one of Ireland’s largest electricity providers and the primary sponsor of an annual science exhibition for young students, ESB Science Blast. Classes around the country prepare an exhibit based on a science-based question of their choosing.

ESB asked us to create a campaign which would raise awareness of the exhibition. We did this by bringing to life some of the questions students asked in weird and wonderful ways.

Creative Director: Ste Rogers
Copywriter: Kieran O’Driscoll
Art Director: Eric Gasparro
Illustration: Holly Pereira