mytaxi asked us to create a campaign which would let customers know that while they may hail a taxi through an app, their driver will always be a local, just like them.

Working from the insight that Irish people live for their club and county, and being a fan is part of your local identity, we created a series of ads which used country colours to depict the personalities of taxi drivers in different parts of Ireland.

Creative Director: Adam Crane
Art Director: Eric Gasparro
Copywriter: Kieran O’Driscoll
Photographer: Kevin Griffin
Stylist: Annabel Konigtur